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Privacy Policy

Daydream Made LLC ("we", "us") operates the Daydream Matchmaker at matchmaker.daydreammade.com. We take your privacy seriously. Here's what we collect, why, and what we do with it.

The matchmaker has two modes: anonymous (just take the quiz, get a recommendation) and logged in with a Daydream Made account (save your taste, redeem the codes inside your books, earn rewards). What we collect depends on which mode you're in.

If You Use the Matchmaker Without an Account

• Quiz answers. Your responses to matchmaker questions (moods, genres, preferences). Used solely to find your book match.
• Session data. A random session ID, timestamps, and interaction events (clicks, feedback). Anonymous — not tied to your identity.
• Email address (only if you request it). If you choose to email your results, your email is sent to Resend for one-time delivery. We do not store it.

If You Have a Daydream Made Account

Logging in is via Shopify Customer Accounts — Shopify is the identity provider, and we don't manage your password. When you log in, we store a small profile keyed to your Shopify customer ID:

• Identity. Your Shopify customer ID, email address, and display name (whatever Shopify provides).
• Reading history. When you redeem a code from inside one of our books, we record that you've read it. This is the heart of the matchmaker for account holders — it lets us learn your taste from books you've actually read, recognize books you bought in person or at events, and skip recommending things you already own.
• Ratings and preferences. Thumbs up / down on books in your library, your pace, adventure-level, and spice dials, and any tags you've excluded. Used only to improve your matches.
• Loyalty data. The redemption codes you've used, the discount coupons you've earned, and whether each coupon has been used in our Shopify store.
• Consent record. A record of which version of this privacy policy you've acknowledged.

Your reading history is private to you. It is not visible to other customers, is not used for advertising or lookalike audiences, and is not shared with any third party. It exists so the matchmaker can do its job better for you specifically.

What We Don't Do (Either Mode)

• We do not use third-party cross-site advertising pixels — no Meta/Facebook Pixel.
• We do not sell or rent your personal data.
• We do not use the books you've read, your ratings, or your preferences for advertising — the books on your shelf stay between us. (We do measure ad performance with Google, described under "Advertising & Measurement" below, but never with your reading history or any book's identity.)
• Our analytics and advertising measurement never receive the title or author of any blind date book — only screen names and technical data.

Analytics

To understand how the matchmaker is used, we use Google Analytics 4. It is set up so it never receives the title or author of any blind date book — only screen names (e.g. "quiz", "redeem", "library"), the page address, and technical data.

• Google Analytics 4. Measures aggregate, non-identifying usage — which screens are visited and how features perform. Page-view collection is configured to send only the screen name, never a book identity. GA4 sets first-party cookies (_ga, _ga_*) to recognize returning browsers. Google's privacy policy applies; you can opt out with Google's opt-out browser add-on.

Advertising & Measurement

We run ads on Google. To see which ads actually bring readers to the matchmaker — so we're not spending blindly — we use Google's conversion measurement. As with analytics, it never receives the title or author of any blind date book.

• Conversions. We count milestone moments — finishing the quiz, creating an account, redeeming a code — as conversions in Google Ads. These carry only the moment and basic counts, never a book's identity.
• Ad-click attribution. If you arrive from a Google ad, Google adds a click identifier (gclid) to the link. We keep it in a first-party cookie and, if you create an account, attach it to your account so we can tell which ad click led to a sign-up. It's an opaque Google identifier, not anything you typed.
• Consent Mode. Outside the EEA and UK, analytics and ad measurement run by default. For visitors in the EEA and UK we default them off — Google receives only cookieless, aggregate signals.
• Audiences. We may use coarse, non-identifying segments — for example, "took the quiz" or "has an account" — to measure campaigns and reach similar readers through Google. We never share the books you've read, your ratings, or your preferences for this.

Cookies

Essential cookies — first-party, HTTP-only, and secure:

• A site-password cookie if the environment requires one (24-hour lifetime).
• A login session cookie if you log in with your Daydream Made account (30-day sliding lifetime — re-issued on each visit).
• A short-lived authentication state cookie during the Shopify login redirect (10 minutes).

Analytics & advertising cookies — only when these are enabled for the environment, and subject to Consent Mode (see above):

• Google Analytics sets first-party _ga and _ga_* cookies to recognize returning browsers for aggregate measurement. Because the analytics script reads them, these are not HTTP-only.
• Google's conversion measurement may set first-party _gcl_* cookies to attribute an ad click to a later action.
• If you arrive from a Google ad, a first-party ddm_gclid cookie (90 days) holds Google's click identifier so a later sign-up can be tied to that ad. Our script sets it, so it is not HTTP-only.

We do not use third-party cross-site advertising cookies, such as the Meta Pixel.

Local Storage

We use your browser's local storage to save your session ID (so you can resume a quiz if you refresh the page), a visit counter (for returning-visitor features), and a one-time flag so we don't double-count a sign-up in analytics. During the login flow, account holders may also see a redemption code temporarily held in session storage so you don't have to re-type it after signing in. All of this stays on your device and is not sent to our servers.

Data Retention

• Session logs: Stored on our server temporarily and cleared on each deployment. Not backed up or archived.
• Anonymous session records: Anonymized matchmaker session data — quiz preferences and recommendation outcomes — may be retained to improve the matching service. No identifying information.
• Account data: Retained as long as you have a Daydream Made account. You can delete it anytime; see "Your Rights" below.
• Used loyalty coupons: Records of coupons you've used at our Shopify store are retained for accounting purposes even after account deletion. They are unlinked from your customer record at that point.
• Email addresses (one-time send): Never stored. Used once for delivery and discarded.

Third-Party Services

• Anthropic (Claude AI): Your quiz answers are sent to Anthropic's API to interpret your reading preferences. Anthropic's privacy policy applies to this processing.
• Airtable: Our book catalog is hosted on Airtable. For account holders, redemption events (which book, when, and your Shopify customer ID) are recorded against the relevant book record so staff can confirm a code has been used. Anonymous quiz preferences are recorded without any identifying information.
• Shopify: Shopify is our identity provider (you sign in via your Shopify account) and our store (you check out there). Shopify's privacy policy governs the data they hold on you, which is separate from what we hold here.
• Resend: Email delivery service. Processes your email address for one-time matchmaker result delivery, and — for account holders — for sending reward notifications and coupon expiration reminders. Your email is not retained at Resend beyond what's needed for delivery.
• Google (Analytics & Ads): Aggregate usage analytics and ad-conversion measurement, as described under "Analytics" and "Advertising & Measurement" above. Google does not receive the identity of any blind date book. Google's privacy policy applies.
• Bookshop.org: When you reveal a book in the Book Revealer, we may show "read next" recommendations that link to Bookshop.org. These are affiliate links (see the affiliate note in our Terms) — if you follow one and buy, we may earn a small commission at no extra cost to you. Clicking takes you to Bookshop.org under their own policies; we don't share your personal data with them.
• Book Marks (Literary Hub): The Book Revealer notes whether a revealed book has critic-review coverage. We fetch Book Marks' public coverage list on our server; no personal data about you is sent to them.

Your Rights

Anonymous users: Since we don't collect identifying information about you, your session data is already effectively anonymous. You can request deletion of session data by emailing contact@daydreammade.com with your approximate quiz date and time.

Account holders: You can delete your Daydream Made account and all associated reading history, ratings, preferences, and unused coupons at any time from your account screen, or by emailing contact@daydreammade.com from the email associated with your account. We commit to completing deletion requests within 30 days. (Note: past Shopify orders are owned by Shopify and are not affected by deletion on our side — contact Shopify separately if you want those removed.)

Children's Privacy

Our service is not directed at children under 13. We do not knowingly collect data from children.

Changes

We may update this policy. If we make material changes affecting account holders, you'll be asked to re-acknowledge the updated policy the next time you log in. Past versions can be requested by email.

Last updated: May 27, 2026